The swot of a small firm would be as follow:
Strength
- Visibility: Small firms offer high visibility to every talent. The opportunity to work in a complete cycle is available to any employee at every level. This gives them a tremendous exposure to handle escalation and complete business intelligence in much shorter span to what they would have learnt in bigger organization.
- Roles: Fewer number of employees delivering more specialised role: The headcount would be very low, but not the jobs to be delivered. The tasks would be divided to the team members including operational and strategic. Whereas in a large organization the roles often get pigeon-holed into repetitive tasks.
- No brand name
- Size of the firm
- Low salaries and benefits
- Apparently lower opportunities until openly discussed
Opportunity:
- Higher degree of empowerment through an entrepreneurial environment with soaring accountability to the job
- Freedom to implement as the environment is dynamic compared to the bigger firm with lot more rigidity.
- An inclusive culture. In a small organization, it’s the culture that binds in. The freedom to express oneself and the opportunity to be understood and accepted gel the employees together.
- Dissatisfaction and friction from talents constantly comparing the job with the small firm to that in a bigger firm.
- Losing the talents to the bigger brands once they become employable
- High impact of the decision maker: As the size of the firm is small, the attitude of the decision maker would make a very high impact on the employee morale.
To continue reading: http://www.citeman.com/11278-little-wonder-attracting-talents-for-small-firms/
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