Goodness is the only investment that never fail — Henry David Thoreau
Here we take a re look at the Corporate Social Responsibility practised across the world. Dr. Wayne Visser author of nine books on CSR and think tank to various CSR leaders , explains that the philanthropic activities is the top most layer of the ice berg . It is more about how the organization contributes to create a difference to the Socio - economic factors . Late Dr. Prahalad Kakkar advocated the ’Bottom of the Pyramid ‘ principle ‘ which redefined rural marketing with premium product being sold in smaller packages. But it was differed by Md. Yunis founder of Gramin Bank , with “Worm’s View “ . He shared that the lowest strata needs to be empowered to become Producers and not remain consumers which was supported by Dr . Kakkar theory of Co- Creation . In an organization , the CSR begins with deciding on activities to be done and factors to be audited in one financial year. This auditing is done as per the global standards . The reports are published and shared with the stakeholders.
The social responsibility on an individual segment is taken at a similar yet a very different level. The chief aim is to make an effort to generate economic benefits to the lowest segment by bringing a platform or gateway to the wider world . Two designers from Symbiosis Design Institute , Maneet Kaur and Ulka researched on the craftsmen from Nunnur in West Bengal to showcase the designer talent . They prepared designer outfit from the reusable quilt stitched by the craftsmen from the remote village and presented them on a global platform . This was their effort to design a sustainable yet sophisticated garment and reinstate the economic viability of the artisans. They clearly noted their aim to get recognition and give the due to the artisans who are far below the poverty level.
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