A set of data woven together becomes information. When information is meaningfully applied it stands apart as knowledge . Every tool remains unserved till a talented hand picks it and uses to create a work of an art. This co - creation of the value from information and means by human creates knowledge. Aristote explained in epistemology the structure for knowledge. He explained the five different levels as Epistémé or factual , Téchné or skill based action oriented , Phrónésis or experiential practical wisdom , Noûs or intuition , Sophía or theoretical of universal rules. The framework of the these levels generate different results out of almost the same information.
Info-preneuring is a process where an individual prepares a database for the benefit of its customer. Knowledge - preneuring is the following step where this information is rightly processed for the benefit of its user and implemented for the best results . For e.g; if a Real Estate Broker share the market rate of house then he is info-preneuring. But when this broker share the incremental change in the value of the house for a fixed time period along with comparative gain over other houses in the same price range , then it becomes knowledge. Finally when the broker helps the buyer to decide for a particular loan which will help the buyer to gain through the incremental change of the value of the house inspite of the marginal increase in the interest rate of the loan, then it becomes a complete Knowledge - preneuring .
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